Home > News from product design > A simulation lets you experience distracted driving

A simulation lets you experience distracted driving

Toyota developed an app for Oculus Rift that simulates different distractions while driving. For example you drive in a city environment with your car full of passengers, fancy radio music is turned on and the mobile phone rings. Most drivers sooner or later end up in an accident.

Oculus Rift brings an additional level of experience in as you see the virtual environment wherever you shift your head. It aims to raise awareness for the risks of distracted driving and hopefully helps to initiate a behaviour change in the young drivers to be aware of distractions and avoid them. Toyota is currently on tour in the US with the simulator to raise awareness for the risks of distracted driving, specifically for teenage drivers. They also offer training courses.

 

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